Is your brand ready to grow? Five signs you’ve outgrown your logo
As your small creative business grows, so should your brand identity. Inevitably what once felt fresh and I guess “good enough” might now feel a little limiting, inconsistent, or just a bit off somehow. Lots of makers, artisans, boutique studios, and small independent brands hit a point where their logo doesn’t reflect the depth of their craft or the direction they’re heading anymore. So, if you’re wondering whether it’s time to give your brand a glow-up, here are five clues it might be.
1. You originally DIY-ed your brand and it shows
Maybe you designed your first logo in Canva. Maybe a friend helped you out when you were just getting started. That’s totally normal and fine but as your business grows, the quick-fix identity can start to feel misaligned. You need your visual identity to reflect the quality, care, and professionalism behind your hard work.
A professionally-made brand identity can elevate your perceived value, establish trust, and help your business feel more “you.”
2. Your visuals feel inconsistent across platforms
This is a big one. You’re using different colours, fonts, or design styles depending on each platform and it’s starting to look, well, messy. You struggle to keep things feeling cohesive across Instagram, packaging, your website, and email templates.
To sort this you need a fully thought-out brand system to give you structure. With consistent guidelines in place, your brand becomes instantly more professional, recognisable and all without losing its personality.
3. You’re attracting the wrong type of client
If you’re finding that enquiries aren’t aligning with your dream projects, your branding might be sending mixed signals. Your visuals set expectations and unclear or outdated branding can misrepresent your values, price point, or process. You need strategic, values-led branding that helps you connect with the right audience and the ones who understand and value your craft.
4. Your business has grown or changed direction
You might have expanded your offering, changed your style or simply moved into a new space. As your business evolves, your branding should too. If your identity no longer reflects what your business is now, or what it’s becoming, that’s a sign it’s time to have a rethink.
A rebrand doesn’t mean starting from scratch - it means refining, deepening, and future-proofing your visual identity.
5. You’re embarrassed to send people to your website
This one is very simple. If you cringe when people ask for your site, or can’t bring yourself to print new business cards, or just feel that your brand doesn’t meet your own standards - you’re not alone. And you don’t have to settle. A professional yet handcrafted identity gives you the confidence to show up, promote your work, and take your business seriously.
So, do you think you’re ready to update your branding to reflect your craft?
At Studio Vera, I work with small, creative businesses to create timeless, thoughtful branding that honours the care behind what you do. If your business has evolved, your brand should too and I’d love to help.
