free resource

How to create a brand: a beginner’s guide for small businesses

Running a small business is hard and time-consuming. There’s so much to do that sometimes things like branding can get a little left behind.

If you’re not quite ready to invest in professional design services, doing it yourself can be an option. I’ve made this free guide to hopefully make the process a little easier if you do decide to have a go yourself.

Brochure titled 'How to Create a Brand: A Beginner's Guide to Smart Businesses' displayed on brown surface.
Overlapping documents of free guide on creating a brand with one showing a colour palette guide and checklist on a gray background. 
Branding starter kit

What's Included:

A step-by-step, no-fuss guide to assembling your brand's visual identity, covering aspects like logo design, colour palette selection, and application of your brand across various platforms.

Branding starter kit

What you'll gain

Improved brand recognition
A visual identity that makes your small business more memorable, helping customers more easily identify you across lots of different channels.

Professional appearance
A cohesive brand, which makes you look more professional and shows attention to detail, helping your business attract and retain more customers.

Competitive advantage
A distinctive look that helps you stand out in a crowded market place, making it much easier for customers to find and focus in on your small business.

Four pages of a free business branding guide, featuring text, images of plants, and design elements on a light green background.
Free guide - how to create a brand

Free guide - how to create a brand

Recent branding projects

  • Business card branding design in arts and crafts style

    Pursuing the Past

  • Bakery lifestyle brand including branded stationary

    Lovetts Bakery

  • Branding sticker design for food and coaching business with botanical theme

    The Botanical Cake Studio

  • Branding design with handwritten logo for small restaurant business

    Eeast

it all starts with a chat

Are you ready to transform your business with strategic branding or a beautifully designed website? Let’s create something that truly represents your brand.

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Final touches going into a new brand and website for Your Ancestory - a thoughtful, beautifully curated genealogy service bringing family history to life. Looking forward to sharing the full project soon! #branddesign #brandidentity #lifestylebrand
Another little detail from the cafe brand - love a branded tote. Always satisfying to see the identity applied in simple, useful ways. #visualidentity #brandidentity #lifestylebrand #custombranding #brandingdesignstudio #modernbranding #luxurybrandi
Here’s another look at the logo for the restaurant and events space brand I worked on just before maternity leave. Any South London locals recognise the shape that inspired it? 👀 #visualidentity #brandidentity #lifestylebrand #custombranding
Thinking about investing in new branding for your business? Here’s a peek at what’s included in my branding package. It includes everything from strategy, through to final assets, and is all designed to reflect your business and unique
A little sneak peek of a project I worked on just before maternity leave and sort of forgot about. It’s for a potential new cafe/ events space in a historic south London landmark. Look forward to sharing more if it ever launches. The design bro
Want to learn more about how to build a visual identity for your brand? I’ve made a free guide - "How to create a brand: a beginner's guide for small businesses." It's packed with easy-to-follow steps on designing your logo, selecti

Branding

Websites

Branding

Websites

Branding Websites Branding Websites